Social media marketers assemble, this one is for you…!
If you work in the fast-paced world of social media marketing, we completely understand the need for efficiency and accuracy in your increasingly demanding and multi-faceted role. Balancing the strategic approach, creativity and data analysis required can certainly be tricky, whether you manage one or multiple accounts.
Our resident social media marketing expert Daisy feels your pain! But as is the Patch way…we want to help.
AI has elevated a range of processes for social media marketers, by enhancing workflows, creativity and content generation. With these tools, even the most challenging tasks are becoming easier to manage than ever, helping you work smarter, not harder. We asked Daisy to share her Top 5 tools for social media that will help you create, schedule and analyse your content.
Maximise your social media marketing efficiency with these 5 essential AI tools:
- Canva: Create stunning social media graphics in no time with countless templates to choose from, photo editing tools and new AI features
- Grammarly: Your trusty sense checker for spelling, grammar synonym options and more
- Hoppy Copy: A powerful AI copywriting platform for generating or improving social content, with a personalised brand tone and style feature
- Metricool: A one-stop shop for automatic posting, scheduling and analytics
- CapCut: Video editing made simple for beginners and pros alike
Does that all sound good so far? Well, you just wait until we delve a little deeper…
Canva 
Canva is a free graphic design tool that helps you create anything from social media graphics to stories, feed posts, thumbnails… the list goes on.
Canva’s extensive template library is easy to navigate update with your brand colour palette, imagery and more. Instagram, Facebook, YouTube, X, there’s a template for EVERYTHING.
Ideal for all types of content, let Canva take the stress away from creating that perfect post. With its new AI features, such as Magic Studio, you can now supercharge your creativity and produce visually stunning content to wow your audience and elevate engagement to new heights.
Download on: App Store | Google Play
Grammarly
Typos and grammatical errors are a PAIN when that publish button has been pressed. Whilst your audience may not even realise, search engines like Google and Bing are less forgiving and penalise poorly written content.
We’re all human so mistakes will happen but help yourself out and remove that risk by letting Grammarly do the final sanity check for you. It will fix spelling errors, suggest grammar improvements and provide you with synonym options to help your copy flow.
Download on: App Store | Google Play
Hoppy Copy 
Welcome to the world of optimised copy that knows your brand voice because you taught it once.
Gone are the days of telling ChatGPT all about your brand just to get one social post right.
With Hoppy Copy’s personalised AI Brand Voice Generator, the platform learns your brand inside out and can produce or improve high-quality social media copy with the touch of a button.
If you manage multiple social media accounts, you can create and store multiple custom voices for yours or your clients’ brands.
Metricool
Harness the power of unified social media management. Simply integrate the range of platforms you use to create a single dashboard for every brand you manage.
Supported by Metricool’s Artificial Intelligence Assistant, you’ll access a wealth of features at your fingertips. From competitor and hashtag tracking to best time to post insights and on-demand analytics, you’ll be empowered to easily manage and grow your social networks.
Download on: App Store | Google Play
CapCut 
Thanks to its user-friendly interface, CapCut is a versatile tool for both beginner and more experienced video editors.
With extensive editing tools, a built-in library of music, sound effects, filters and templates, it’s an increasingly popular choice for content creators to enhance their visual storytelling capabilities.
Its AI-powered Magic Tool has introduced innovative features including background removal, batch edits, and video upscaling, to streamline the editing process.
Our final thoughts
Oh, did we forget to mention that all these tools are FREE?
That’s right, you can download and start using these game-changing tools at zero cost. As you’d expect though, if you want to utilise the super-fancy, upgraded features, then additional charges or subscription fees will apply.
We’d love to know your thoughts on our top 5 AI tools for social media marketing. Do you agree? Or perhaps you have your own suggestions? Let us know!
Head over to our social media channels here: Instagram | LinkedIn
Want to learn more?
Check out our other social media-related blogs below:
Beginners Guide to LinkedIn Marketing
The 5-hour social media community manager’s work week
Get in touch…
We’re Patch, a digital and social media marketing agency. Since 2010, we’ve managed social media accounts and online communities for over 80 brands.
Our approach to social media management focuses on harnessing the unique identity of your brand to produce quality content that delivers meaning and value to your audience. Our objective, always, is to help our clients use their brand’s social power to its maximum potential.
Get in touch to find out more and get started on devising a winning social strategy with our expert team!
